Survey reveals industry failings in management of online relationships

Sarah Hills
01 Sep 2008

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The insurance sector has been criticised by customers for being poor at online customer relationship management (CRM), a recent survey has revealed.

The latest study by database marketing specialist GI Insight found that improvement in this area was vital given that consumers were happy to be contacted via this channel.

The study asked respondents about their willingness to give 'permission to email', and found that almost three-quarters had given permission in the past six months to at least one

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