Data's new dawn

Ask most brokers about 'targeted systems', and you are likely to get a sceptical shrug of the shoulders and a cynical reply. Equally, a large fanfare to greet the arrival of a new IT company or software product is likely to be viewed with a decidedly jaundiced eye. Brokers freely admit they have become jaded by the hype and are hanging back, waiting to be presented with evidence of fully-developed systems that genuinely suit their needs.

Over the past few years, and particularly with the impe

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