Ida Axling
Deputy editor, Insurance Age
Ida joined Insurance Age as a reporter in October 2014. Prior to entering the world of insurance she worked at a number of regional newspapers in her native Sweden.
Ida held roles including senior reporter and news editor before becoming deputy editor in November 2020.
She won the British Insurance Brokers’ Association’s Best Trade Award in 2020 and the Best Profile Award in 2019.
In 2019, Ida also won Headline Money’s General Insurance Journalist of the Year (B2B) Award.
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Articles by Ida Axling
InsurTech Futures: Lloyd's Lab to "change people's opinion" of what is possible
Lloyd's head of innovation Trevor Maynard hopes tools developed in its new innovation sandbox will be licensed by companies operating in the global insurance market.
Martyn Holman takes on new role as chairman
Former Markerstudy director and Brightside boss to join National Salvage.
InsurTech Futures: Brokers urged to look at technology changes in banking
CGI's Paul Dix says brokers need to exploit their data and understanding of the market to remain relevant.
The Blog Spot: Time to talk Tobas
Following the launch of Biba’s industry standardised Toba, Ida Axling calls on insurers to listen to what the brokers want.
L&G makes senior hires as part of broker channel investment
Simon Hird is promoted to head of broker and intermediary.
Brokers support Biba's industry standardised Toba
Experts urge brokers to challenge their insurer panels to utilise the new template.
Mark Cliff out as CEO at Brightside
Cliff moves to non-executive director post as broker seeks new chief executive.
Clear secures refinancing deal with ECI Partners
Broker to use new funds to make acquisitions and invest in people, technology and innovation.
Trident switches from Open GI to Applied Systems
CEO Robert Marshall says decision was made for financial reasons.
Podcast: The top five stories of the week
Jonathan Swift and Ida Axling discuss the stories behind the headlines of this week's most read.
Beazley's pre-tax profit falls 64% in H1 2018
Lloyd's insurer hit by reserve strengthening in its property division and lower investment returns.
Former Axa claims handler jailed for fraud
Fraudster sentenced to a year in prison after stealing more than £10,000 from Aviva, RSA, Allianz, Direct Line and Axa.
CII names Jonathan Clark as new president
Clark takes over the role from Inga Beale, as Nick Turner is elected deputy president.
Meet the techies: James Noble
MyFirstUK's managing director explains how the broker uses social media to engage with customers.
One Broker axes KTIB brand
NWBIB is also set to go as the business brings majority of its brands under the One Broker umbrella.
InsurTech Futures: Rise in start-ups coming in from adjacent industries
Research from Startupbootcamp and PwC reveals rapid evolution in the InsurTech arena.
Simon Walker on technology, driverless cars and the future of insurance
First Central’s new group chief executive officer tells Insurance Age about his plans for the future.
Dual adds quick quote facility to online platform
Brokers and consumers to get a choice of legal indemnity policy quotes in less than 60 seconds for residential properties.
CII reveals 24% industry average gender pay gap
Professional body calls for action to reduce the gender pay gap in the insurance sector.
Ex Rural MD Ian Barclay pops up at Ardonagh
Barclay takes on newly created MD for Property Retail post at Direct Group.