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Prizm buys Keeley's GI division

Deal

Charity specialist brings £1.5m of GWP to the broker.

Prizm Solutions has bought the general insurance division of Birmingham-based Keeley & Co adding 50% to its annual turnover, Insurance Age can reveal.

Tamworth-based Prizm noted it had been contacted by Keeley’s when the principal of its GI division started planning for her retirement.

According to the broker, Keeley’s was established in the 1930s and specialises in insurance for charities.

Its GI division brings around £1.5m of gross written premium (GWP) to Prizm which specialises in SME

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