Review of the Year 2023: Direct Commercial’s Adam Marsh
Adam Marsh, head of agency and development at Direct Commercial reflects on asking ChatGPT why commercial motor insurance should use AI and why good service is frequently over-promised and under-delivered.
What has been your insurance/broking related highlight of 2023?Broker Expo. Conversations with brokers at the NEC reinforced our conviction that their confidence is high and that close insurer-agency interaction is increasingly being sought by them. A welcome insight as it delivers optimal results.
What has been the most over-hyped insurance/broking buzzword or phrase of 2023?Promises around ‘broker service’. Good service is frequently over-promised and under-delivered. Too many express shallow
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