Aviva has hit ‘strategic jackpot’ with £3.6bn DLG deal agreement, claims analyst
An analyst at investment firm Hargreaves Lansdown has described Aviva’s £3.6bn bid as a “golden ticket” for Direct Line Group shareholders.
This morning the firms jointly announced that they have reached preliminary agreement on the financial terms of a potential acquisition of the latter by the former.
Based on Aviva’s last closing share price before the offer period started, being 489.3 pence per Aviva share, the proposal represents total consideration valued at 275 pence per Direct Line share, valuing the business at £3.6bn.
Direct Line’s board had to admit that Aviva’s proposal is a golden ticket they’d struggle to match
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
Markerstudy to sell MGA business with CUO Humphreys poised to exit
Markerstudy Group is set to sell its managing general agent arm to the parent company of insurer Tradex as it focuses on broking, Insurance Age has learned.
Zurich crowns King head of the North
Andy King has taken on the role of head of regional market for the North at Zurich as it targets adding 15 underwriters across the country this quarter, Insurance Age can reveal.
Commercial Express claims first to market with 24/7 virtual underwriting assistant ‘Jamie’
Commercial Express has claimed to be the first UK managing general agent to deploy a 24/7 virtual underwriting assistant.
Aviva survey ranks broker priorities ahead of Biba conference
Strengthening partnerships with insurers is the top priority for brokers ahead of this year’s British Insurance Brokers’ Association’s conference, according to Aviva’s latest Broker Barometer.
Biba 2026 Countdown: Dual’s Moira Spencer
Moira Spencer, regional manager for the North West at Dual Underwriting, looks forward to beating everybody at shuffleboard, and recommends the Northern Quarter to switch off and trainers over heels to survive the two day event.
Analysis: Does Intact’s investment in UKGI signal a new era of insurer broker buys?
In 2025 the parent company of Top 100 UK broker Adler Fairways secured financial backing from Intact Financial Corporation. Insurer investments in brokers are nothing new, but the trend over the last decade has been divestments which raise the big question: Does Intact’s move represent a one off or start of something wider? Saxon East investigates.
Howden lifts the lid on MGA sale valuations
The UK remains the largest European market for MGAs, with gross written premium estimated at approximately £7.2bn in 2025, up around 20% year-on-year (2024: £6.3bn).
Wakam shares MGA partnership growth plans
Wakam UK has detailed its plans for being a “strategic partner” with managing general agents as it seeks further growth in the sector.