15,000 insurance workers become Dementia Friends


Insurance United Against Dementia (IUAD) and the Alzheimer’s Society have confirmed that the number of insurance staff becoming a Dementia Friend has increased to 15,000 following its joint campaign with Insurance Age.

People are also being asked to become Dementia Friends Champions in order to encourage more to register to become part of the scheme which trains people to recognise and help customers with the condition.

Champions are trained to deliver information sessions both at work and in

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