Mixed feelings from brokers on Aviva's subscription product


Brokers have highlighted potential problems and pinpointed benefits with Aviva’s monthly subscription model which was launched earlier this month.

AvivaPlus is initially a direct product, which the provider stated offers flexible cover, monthly payments with no APR, no charges to cancel or change the policy and a renewal price guarantee. It is available for home and car, but Aviva noted that it was looking to extend it to more product lines and make it available to brokers in the future.


To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: