Insurance companies must improve customer online experience, report says
Report aimed at improving financial sector's reputation.
A new report from the Institute of Customer Service has called on insurance companies to improve the online experience for customers.
The report, titled “A Question of Trust: The Business Impact of Customer Service in the Finance Sector”, made a number of other recommendations for financial services firms in general to focus on.
These included ensuring customer service expertise exists at board level and benchmarking customer service performance and comparing with the leaders in other sectors.
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