QBE launches new company slogan

QBE launched its new company slogan with a major advertising campaign. The new slogan, 'It's our policy to see things differently', is targeted at brokers and will be highlighted with 12 different adverts in the print media. John Neal, managing director of QBE European Operations, said: "The QBE approach is to use market expertise to understand the needs of our clients and to tailor our solutions to fit those needs. We don't believe in a one-size-fits-all approach and we are always willing

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