In one of the shortest news cycles in recent insurance sector history, Aon confirmed reports that it was in talks to buy Willis Towers Watson on 5 March only to announce the deal would not be pursued less than 24 hours later.
The broking giant revealed in a statement that it had been forced to disclose the discussions at a very early stage in the process due to Willis Towers Watson being an Irish firm with certain regulatory requirements.
The story originally took many brokers by surprise,
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