Personal lines cyber cover is untapped market, analyst claims

Smart home illustration

GlobalData said growth was dependent on more households owning connected devices.

Packaging cyber cover with household insurance is the best route to growing the personal lines market, GlobalData has claimed.

The analyst firm published its 2018 UK Insurance Consumer Survey today (23 October), highlighting the slower progress of cyber insurance in personal lines in comparison to commercial lines.

Daniel Pearce, general insurance senior analyst at GlobalData commented: “An increase in the number of connected devices will create an opportunity for insurers to incorporate the

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