In-depth: All events great and small

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Placing the insurance programme for Wimbledon or the World Cup is not something that comes across most brokers’ desks, but at a smaller level the event and entertainment market offers huge opportunities to regional brokers.

To try and define this opportunity more exactly, Lloyd’s insurer Beazley carried out research into the number of events hosted each year by mid-sized towns. Looking at three towns with populations of between 100,000 and 200,000 people, the insurer examined the sorts of sporti