Ups and downs
James Salmon reviews the history of a not-entirely-stable relationship
They say a week is a long time in politics; well, 25 years is a long time in anyone's book. Over the last quarter of a century, the insurance industry has encountered massive upheavals that have inevitably affected the relationship between brokers and insurers. That same period has also been characterised by a stubborn refusal to change - meaning that many of the same gripes and grievances have persisted over the years.
Direct conflict
If you were to ask brokers what single factor has had the most
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
The stats: Competition continues to drive down commercial premiums in Q2 2026
Commercial lines rates remained on a negative trajectory in the second quarter of the year across all classes of business covered in the Acturis Commercial Broking Index. Ida Axling investigates.
People Moves: 1 – 4 September 2026
Keep up to date with the latest personnel moves in insurance.
Allianz tipped to put in £5bn bid for the AA
Allianz has been circling the roadside assistance firm and Top 100 UK broker AA, setting the scene for a potential £5bn bid, recent reports have suggested.
Lloyd’s improves underwriting result but investment dip trims H1 profit
Lloyd’s cut its combined ratio to 90.8% in the first half of the year as gross written premium rose against a backdrop of market softening.
Martin aims for top corporate spot with Aviva Premier
Aviva leader Dave Martin explains why after expansion in digital, SME and mid-market, targeting top of the table in the corporate insurance space is the logical next step on the journey, and how its new proposition will deliver for the changing needs of brokers and clients.
Geo’s Renovation Underwriting speeds up for brokers
Private client renovation risks with a premium below £3,000 that meet the automatic approval criteria can now be priced and bound with immediate effect through Renovation Underwriting’s portal without needing manual underwriter review, the business has confirmed.
Avantia adds Accredited alongside Axa in new dual-capacity structure for Homeprotect
Managing general agent Avantia Group has added Accredited Insurance (UK) as a new co-insurer alongside Axa creating a panel for specialist home insurance business Homeprotect.
Coalition ups UK cyber limits to £20m
Specialist insurer Coalition is now offering up to £20m in cyber limits to large businesses in the UK following its expanded relationship with Allianz Commercial.