New year’s revolution

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Refreshing your digital marketing need not cost a lot of time and money, says Kevin Taylor

The start of the new year is the perfect time to plan your online activity for the year ahead. Whether you already have a great digital strategy that just needs a bit of a refresh, or you’ve decided it’s time to start one, now is the time to make those digital New Year’s resolutions.

The basis of any successful digital marketing strategy is a good website. For brokers, websites don’t have to be fancy, with bells and whistles and an excess of video content – they just need to be easy to use and

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