Quinn Direct rebrand announcement imminent
Quinn Direct’s new owners are to launch the insurer’s new identity as Liberty Insurance later today, the Irish Independent has reported.
According to the newspaper, staff were briefed on the impending change yesterday, with details to be revealed today and a major advertising campaign to follow.
Quinn Direct was taken over by Liberty Mutual and the Irish Bank Resolution Corporation (formerly Anglo Irish Bank) in November, when the decision to change the company’s name to Liberty Direct was made.
The decision has now been made to instead rebrand as Liberty Insurance.
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