▶ You co-founded and sold A Quote, what was the advantage of starting afresh?
We were a phoenix rebirth with the great advantage of a completely green field site. We looked at the market and decided on CDL as a software house. Because we hadn’t any history to manipulate we were able to build our management information and our marketing into one system. We were very quickly able to build a true picture of our marketing, not just for ourselves, but for our insurers as well. We are very much into