In-depth - Personal lines: The pursuit of leisure
Tapping into hobbies and sporting pursuits can result in profitable business, writes Rachel Gordon
This month’s In-depth is sponsored by LV Broker
Leisure time is precious, as is the equipment often needed to participate in popular activities such as cycling, golf and photography. Forget mass-market, the richest personal lines pickings are specialist.
But any attractive niche is competitive, and winning and retaining market share takes effort. An example is Devitt Insurance Services and motorbikes. The broker operates a number of schemes and managing
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