In-depth - Personal lines: The pursuit of leisure

In-depth cycling classic car motorhome motorbike

Tapping into hobbies and sporting pursuits can result in profitable business, writes Rachel Gordon

This month’s In-depth is sponsored by LV Broker

Leisure time is precious, as is the equipment often needed to participate in popular activities such as cycling, golf and photography. Forget mass-market, the richest personal lines pickings are specialist.

But any attractive niche is competitive, and winning and retaining market share takes effort. An example is Devitt Insurance Services and motorbikes. The broker operates a number of schemes and managing

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