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Aviva unveils new broker charity initiative

Michelle Taylor Aviva

Aviva has launched a new fund-matching initiative, Double the Difference, to help brokers’ charity efforts.

The new fund replaces the former Aviva Broker Community Fund, which raised a total of more than £375,000 for the causes championed by intermediaries.

Through the new scheme, Aviva is providing up to £5,000 per broker-led charity initiative through matching individual donations of up to £250, enabling brokers to double their support for the charities they champion.

Donate up to £200,000

Available to UK-based brokers that trade with Aviva, the insurer has pledged to donate up to £200,000 through the

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