From a public health crisis to a public relations crisis – Where does the BI buck stop?

bad-reputation

The panel: Mark Shepherd, assistant director, head of insurance, Association of British Insurers, Mark Bishop, freelance PR consultant, Mark Bishop Consultancy and Michael Kill, CEO, Night Time Industries Association.

A raft of negative media stories attacking the insurance sector over its refusal to pay many BI claims continues to prove highly damaging, but there are wider issues at stake, including the nature of the product and consumers’ understanding of what they are buying.

What’s the

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