Reportage: This time it’s personal
Personal lines is not a market in which you would expect to find brokers thriving, but the big budget aggregators and direct writers are not getting it all their own way, writes Edward Murray.
The personal lines market has taken a hammering in recent years, but ongoing changes promise to bear fruit in the coming months and make the market a lot more palatable for insurers and brokers alike.
Intense competition, severe weather, fraud, personal injury claims and legal costs have all contributed to making the personal lines space a very hostile playground.
However, despite these existing difficulties and potential new ones, the market is evolving to not only meet its challenges, but also
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