Reportage: Transactional websites - what are the benefits for brokers?
By automating personal lines underwriting and providing clients with more than just a place to go window shopping, Kevin Child explains how brokers can benefit from creating fully transactional websites.
In the past 25 years, the personal lines market has been through significant changes, driven firstly by the telephone and latterly by the internet.
These changes have heralded the advent of a more commoditised personal lines sector and an increase in the number of direct writers but in the face of this, brokers have adapted their business models successfully and remained hugely valuable and highly competitive for their customers.
In particular, brokers have continued to dominate in the more
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