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End of Year Review 2025: Percayso’s Chris Traill

Chris Traill, account director at Percayso Inform, is happy the market is leaning harder into data-driven segmentation rather than just chasing the cheapest headline rate; but adds even with Consumer Duty, there are still examples of poor communication and product understanding.

Applied buys Cytora

Applied Systems has bought digital risk processing platform for the insurance industry Cytora.

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