FCA pledges tough action for vulnerable customers amid consultation launch

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Insurance Cares: Watchdog says it will implement measures to ensure consumers are treated fairly.

The Financial Conduct Authority (FCA) has launched a consultation on proposed guidance for firms on the fair treatment of vulnerable customers.

The regulator detailed that it wants to see doing the right thing for vulnerable customers “deeply embedded in firms’ culture”.

According to the watchdog there are cases where firms are clearly failing to consider the needs of vulnerable consumers, leading to harm.

It called for more consistency across financial services sectors and said it would take

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