In-depth - mid-market: Straight down the middle
This article was funded by a third party, but the funder had no editorial control.
The mid-market provides brokers with an opportunity to upsell other services, writes Martin Friel
The mid-market – defined in this article as companies with a turnover of between £5-£100m – is in-demand for insurers and brokers alike.
But a company within this range could be an architect, an art gallery, an outsourced IT provider or a retailer so is there anything that really binds these businesses together into a sector or is the term just convenient for the insurance industry?
Of course, there are common insurance needs that most companies will require but what does make them
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