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Endsleigh – returning to its roots

Alison Meckiffe 2022

Alison Meckiffe, CEO of broker Endsleigh, has taken the business back to its roots focusing on education, students and not-for-profits.

Meckiffe, who joined the broker in 2020, told Insurance Age: “The role came as a surprise opportunity and offered a chance to bring the business back to profitable growth and focus on its heritage.

“We have gone through a lot of change and refocused the business on its core competencies of students, education and not-for-profit.”

She explained that Endsleigh worked with its parent, A-Plan, which bought the firm in 2018, to identify the core lines and see where the proposition may have been

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