Grant Ellis.

The dawn of the new millennium will separate the "movers and shakers" from the "resistors" in broking - with altogether predictable results.

Is your brokerage a "mover and shaker"? Consider this. Do you wait
for the phone to ring, or do you track down your customers? Do you wonder
how you can best help the customer, irrespective of earnings, or do you
consider first whether you can make a profit?


If you just wait for customers to call you, and you try to place all risks
regardless of potential profit, then by default you are a "resistor" and
your future in the industry is terminal. As a mover and shaker you can
only run a profitable