Regulator's advertising rules overlook risks
The many ways that consumers or rival businesses can pursue a company over its promotions means that the Financial Services Authority's guides may not be enough on their own to steer brokers down the right path, writes Robin Fry.
As finances tighten, consumers are increasingly ready to complain about insurance and other financial products. Martin Lewis's MoneySavingExpert.com has more than seven million readers each month and more than 550,000 of them downloaded template letters to recover payments made for payment protection insurance based on inadequate information in the sales process.
Although formal enforcement action by the Financial Services Authority is down (just one public censure in 2008, against a mortgage
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