Top 10 tips: Considering insurer financial security


For brokers, when advising their customers, often the choice of policy is as much about the provider of the insurance as about the cover.

The understanding that brokers have about their chosen market is a unique selling point over direct and comparison-site rivals.  But insurers are complex beasts, which is why the British Insurance Brokers’ Association (Biba), with help from credit rating experts Litmus Analysis, issued a report (Monitoring Insurer Financial Strength) to help brokers grow

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