Blog: Fair pricing and rebuilding trust


Insurance claims are usually made at fundamental and distressing times in people’s lives. It is important that customers can trust their providers to support them in getting back on their feet. In recent years, however, trust in insurance brands has been eroded by the unfair pricing practices revealed by consumer groups and the regulator.

With pricing remedies proposed by the Financial Conduct Authority (FCA) set to trigger a fresh wave of customer contact in 2021, now is the time to consider

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