Blog: Do customers want a broker or a consultant?

questions

Should brokers be moving more into a consulting role and, if so, how can they achieve this? Novidea's Ben Potts explores the question.

Brokers work hard for their money. Increasing premiums, matched with pressure on fees and commissions, is forcing many to not only sharpen their pencil, but also find new ways to provide value to clients, over and above traditional services. The answer could lie in providing a more consultative offering. But if so, how can brokers make this possible?

Every business knows that success means staying one step ahead of the competition and delivering greater value to customers. For insurance, this

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Register

Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: