Blog: Do customers want a broker or a consultant?


Should brokers be moving more into a consulting role and, if so, how can they achieve this? Novidea's Ben Potts explores the question.

Brokers work hard for their money. Increasing premiums, matched with pressure on fees and commissions, is forcing many to not only sharpen their pencil, but also find new ways to provide value to clients, over and above traditional services. The answer could lie in providing a more consultative offering. But if so, how can brokers make this possible?

Every business knows that success means staying one step ahead of the competition and delivering greater value to customers. For insurance, this

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