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London & International Insurance Brokers’ Association (Liiba)

End of Year Review 2025: Liiba’s Chris Croft

Chris Croft, the CEO of the London & International Insurance Brokers’ Association, describes the UK government’s financial services strategy as “depressingly insurer focused” and imagines an AI persona with a 1986 style perm in honour of footballer Charlie Nicholas.

In conversation: Broker Diversity Push

Insurance Age met up with the leaders of Biba, the MGAA and Liiba for the Broker Diversity Push campaign to expand on the support and practical assistance being provided to members and widen the discussion on this crucial topic.

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