In-Depth: The digital imperative - enhancing social media presence for insurance brokers

In today’s digital age, a vibrant social media presence is not a luxury but a business imperative for insurance brokers. While traditional marketing channels like print and telemarketing still hold value, social media has emerged as a transformative tool for businesses of all sizes, including brokers. Izabela Chmielewska investigates.

In today’s digital age, a vibrant social media presence is not a luxury but a business imperative for insurance brokers. While traditional marketing channels like print and telemarketing still hold value, social media has emerged as a transformative tool for businesses of all sizes, including brokers. Izabela Chmielewska investigates.

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A recent survey by Aviva’s Marketing Elevator revealed that social media adoption among insurance brokers is on the rise, with 72% actively using social media platforms. 

However, the survey also highlighted a significant gap in social media expertise among brokers, with 21% needing help with how to proceed and 56% seeking guidance.

Reaching new customers and building a following

Social media platforms like LinkedIn, Facebook, Instagram, and X (formerly Twitter) offer brokers access to

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