In-Depth: The digital imperative - enhancing social media presence for insurance brokers

In today’s digital age, a vibrant social media presence is not a luxury but a business imperative for insurance brokers. While traditional marketing channels like print and telemarketing still hold value, social media has emerged as a transformative tool for businesses of all sizes, including brokers. Izabela Chmielewska investigates.

Sponsored by

A recent survey by Aviva’s Marketing Elevator revealed that social media adoption among insurance brokers is on the rise, with 72% actively using social media platforms. 

However, the survey also highlighted a significant gap in social media expertise among brokers, with 21% needing help with how to proceed and 56% seeking guidance.

Reaching new customers and building a following

Social media platforms like LinkedIn, Facebook, Instagram, and X (formerly

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options


Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: