UK Millennials and Generation Z “most likely” to not have insurance


A survey by Applied Systems recommends an omnichannel approach to capturing the young adult market.

A study looking at the insurance buying habits of the Millennial and Generation Z market has learned that people of that age in the UK are “most likely” to not have any insurance cover.

The research counted Millenials as being born between 1981 and 1996 and Generation Z as those with birth dates between 1997 and 2006.

For those that do have cover, younger adults in the UK are more likely to have found their current car insurance through an online search engine – like Google or Bing – than

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options


Sign up and gain access to five complimentary news articles every month.

Already have an account? Sign in here

This address will be used to create your account

Interview: Nick Hobbs, Allianz Commercial

After the hardest but most energising 12 months of his career, Allianz Commercial’s chief distribution officer Nick Hobbs celebrates the insurer’s expanded appetite as he looks to bring even more quotes and solutions to brokers.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: