Insurers losing customers due to poor websites, study finds
UK home and motor insurers could be losing potential customers by providing a poor online user experience, according to research from Global Reviews.
The recent study revealed that the home insurance industry scored an average of 49% in the customer evaluation of product information, with a low of 23%.
It also showed that consumers found it complicated and time-consuming to find specific product information, with many forced to go back and forth between web pages to find it.
Site search was particularly poor for both home and motor brands, with an average score of 27% for home insurance and 35% for motor insurance sites.
Global Review singled
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insurer
RSA and NIG brands to become one next year but undecided on name
In an update to brokers on the NIG deal, RSA commercial lines managing director Sonya Bryson explained there will still be two sets of products and systems on 1 May, with all remaining the same in the short term.
People Moves: 15 – 19 April 2023
Stay in the loop with the latest insurance personnel moves.
Pen inks £150m social housing capacity deal with SiriusPoint
Pen Underwriting has announced a new long-term capacity deal with SiriusPoint.
Biba Conference 2024 countdown: FloodFlash’s Ciana Kenny
Ciana Kenny, senior distribution manager at FloodFlash, promises sensor demos on its stand, looks forward to the Friday stand-up feedback and advises delegates to ‘stay hydrated’.
First fall in car premiums for over two years
Comprehensive car insurance premiums fell by 5% in the first three months of 2024 after nine consecutive quarters of rises, according to the latest research from Confused/WTW.
FCA’s Brewis warns MPs premium finance action could have ‘waterbed effect’ for consumers
The Financial Conduct Authority’s insurance director Matt Brewis has raised the concern that taking action on premium finance would have little or no impact on the price of motor cover.
Allianz appoints Ktenidis director of digital trading & ALP as Bryant leaves
Allianz Commercial has named Alex Ktenidis as director of digital trading and Allianz Legal Protection effective immediately, succeeding Helen Bryant.
Three quarters of brokers still concerned about underinsured clients, claims Aviva
According to Aviva’s latest Broker Barometer survey, 73% of brokers are concerned that some of their clients may be underinsured as just 24% of brokers’ clients had increased their sums insured to an adequate level.
Most read
- In Depth: Managing cyber risk in an ever-changing security landscape
- Covéa cuts losses but underwriting deficit grows
- JMG strikes its biggest deal of 2024 with BQI swoop