Broking success: thinking outside the box

Liz McMahon
05 May 2011

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How did you get into broking?

By accident of course. I was in travel, and as part of that I had a deal with a golf tour operator where I dealt with a number of retailers. JJB Sport asked if I could provide golf insurance so I decided to have a go and put some technology together. Although I knew nothing about it, I could see that it was possible to apply the same model to travel insurance. It was a natural progression. I founded Staysure in 2004. There was no real big vision, I just created the

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