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Sabre CEO promises sophisticated prices to brokers

Geoff Carter

Sabre Insurance Group CEO Geoff Carter has announced plans to offer brokers “even more sophisticated” pricing through a new platform, as he sets his sights on achieving £48m in profit by the end of 2025.

The provider’s half-year results set out pricing platform enhancements that are due to begin testing later this year.

“We’re starting to roll out and test the pricing; we tend not to do things spectacularly quickly,” he said. “We do it in quite a controlled way and that’s what we’re doing through the second half of this year.

RelatedSabre reports 26.2% profit growth as GWP dips Car premium drops continue as prices hit two-year low Sabre to launch new online direct brand in Q1 2025 

“We’d expect to

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