Blog: Scaling direct sales through digital

Founder and managing director of short-term cover specialist GoShorty, Andy Moody, discusses the key actions for brokers looking to grow their direct sales channel.

Starting anything from scratch comes with challenges, but also significant opportunities. For us, the curve ball was that we ended up going live mid-pandemic in June 2020, when there were arguably fewer cars on the roads than at any point in the last several decades.

But while this may have meant a tougher context in the early days, the principles that informed our business model served us well as the world shifted to doing everything digitally.

We tripled our policy count in the 12 months to

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