Editor's letter: Howden has a plan, but that does not involve ‘A-Plan’

Graveyard

Another long-standing insurance brand has disappeared from the high street.

On 2 October, all A-Plan branches were re-skinned with the Howden branding, with the former 60-year-old name consigned to the insurance cemetery.

Related A-Plan set for £300m sale, reports Sky Equistone sells A-Plan stake to HgCapital Shuker and Howden lift lid on A-Plan deal

When these things happen, it is not hard to feel a little bit sad/nostalgic, especially more so here given what the A-Plan branding has stood for, for so long.

A high-street survivor in an age

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