Ardonagh buys Rural Insurance Group
Ardonagh's Geo Underwriting has exchanged contracts to buy the trade and assets of the agriculture specialist.
Ardonagh Group has bought the trade and assets from Rural Insurance Group for an undisclosed sum.
The rural and agriculture specialist, which was previously owned by Primary Group, will join Ardonagh’s suite of managing general agent brands including Geo Underwriting, AIUA and BIBU.
Ardonagh explained that contracts have been exchanged and completed by Geo Underwriting Services in relation to the purchase.
Rural is based in Harrogate and works with over 600 UK brokers. A spokeswoman for
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Broker
End of Year Review 2025: Axa Retail’s Matt Field
Matt Field, intermediary director at Axa Retail, hails the insurer’s domestic violence proposition; keeps a keen eye on its NPS; and predicts new entrants to shake up the retail personal lines market, with a particular focus on data and technology.
MBP invests in cyber broker taking deal count to four in recent months
Peter Cullum-backed Minority Broker Partnerships has invested in London-based specialist cyber and technology insurance broker and digital platform, Cyber Cover.
British Model Flying Association flies high with Aon’s Sports Insure
Aon’s specialist offering Sports Insure has been appointed by the British Model Flying Association to provide its approximately 800 affiliated clubs and youth groups with risk management and insurance solutions.
North West broker hits £20m GWP
Broadway Insurance Partners has posted £20m gross written premiums in 2025, up 66% from last year, as it revealed plans to grow staff numbers and expand the firm’s infrastructure outside the North West.
Interview: Tigi Singhateh and Adrian Best, Invicta Insurance Services
Since coming on board in 2022, Invicta Insurance Services’ leaders have doubled the size of the business, despite having to deal with a fraudster. With the now ex-employee jailed and the case firmly behind them, they are targeting doubling again.
End of Year Review 2025: UKGI’s Jill Hambley
Jill Hambley, MD of the consultancy division at UKGI reflects on the shake-up at the FCA, the potential non-financial misconduct debacle at Lloyd’s, and shows an aptitude for using Gen Z terms.
Gallagher boss Rea to replace Aon’s Kielty as Biba deputy chair
The British Insurance Brokers’ Association has announced that Michael Rea, Gallagher’s UK CEO, will be the association’s next deputy chair.
End of Year Review 2025: Bspoke’s Craig Morgan
Craig Morgan, managing director of Bspoke Sports & Leisure, echoes the concerns of others over the speed the market has softened; hails the work of Ajay Mistry in championing transparency and diversity; and shares a giant darts nickname.