Coversure (CISG) rebrands to Jensten Group
CEO Bob Darling says people calling CISG 'Coversure' was "confusing" and notes the group's different businesses can now build their own identities.
Coversure Insurance Services Group has rebranded to the Jensten Group.
Jensten Group comprises of online wholesaler Policyfast, specialist insurance underwriters City Underwriters and franchise operation Coversure.
It noted that the Jensten Group brand would allow each of the businesses to “further build their own identity”.
The business was bought out in an MBO led by chief executive Bob Darling and the management team and backed by private equity firm Livingbridge in May last year.
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