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Broker Expo: Insurance should appeal to millennials, says Sian Fisher

Sian Fisher of the Chartered Insurance Institute

The CII CEO urges brokers to focus on professionalism and look for talent in new areas.

The insurance sector needs to focus on professionalism to attract new talent to the industry, according to Sian Fisher, chief executive officer of the Chartered Insurance Institute (CII).

Speaking at the Broker Expo in Coventry, Fisher said: “We all have to recognise that today there is a lack of trust from the public in financial services. It’s up to us to regain it in order to attract talent to us.”

Fisher noted that professionals demonstrate competence, integrity and care for the customer

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