Marsh accused of trying to squash Marshmallow name by InsurTech start up


An InsurTech start-up, Marshmallow, has claimed that global broking giant Marsh has tried to block its name.

According to the firm The Intellectual Property Office (IPO) is now mediating on the matter and could come to a conclusion as soon as the end of January.

The London-based start-up was founded in early 2017 by twin brothers Oliver and Alexander Kent-Braham.

It has a target market of people who have moved to live in a foreign country and is planning to launch with motor insurance this

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