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Siân Barton

Editor, Insurance Age

Siân joined Insurance Age as commissioning editor in 2014 and prior to this worked on a range of B2B titles covering topics including recycling, the co-operative movement and health and social care.

After a stint as deputy editor she was promoted to editor in 2018. During that year she also joined, alongside a set of intrepid insurance professionals, the InsureTrek which saw the group hike the Mont Blanc Massif and raise more than £100,000 for Insurance United Against Dementia.

In 2020 Siân was the recipient of the British Insurance Brokers’ Association Journalist of the Year award while Insurance Age took the trophy for Publication of the Year. She also won Profile of the Year.

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Articles by Siân Barton

Sabre reports COR of 74.4%

Results for H1 show GWP drop as motor specialist prioritises profitability over volume, joins Saga panel and flags creation of temporary insurance product in H2.

Aviva to invest millions in GI growth

The new UK GI CEO, Adam Winslow, highlights broker support as he flags “millions” in investment going forward as the insurer focuses on growing GI’s role within the group.

The Blog Spot: Action not words

In Pride month, Sian Barton says it’s good to see some action that goes beyond slapping a rainbow flag on a logo as Zego announces a policy to help trans and non-binary staff in the business.

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