Marketing
Axa UK appoints new marketing chief
Cheryl Toner takes over from departing Olivier Mariée
Brand strategy
Advertising is difficult but it pays to do it well - even more so in a recession. Marketing is more complex still and there are plenty of brokers out there in need of direction, writes Rachel Gordon.
Marketing is key in the recession
Brokers need to embrace this difficult but rewarding necessity
Agenda: Organic growth is no quick fix
Tony Cornell asks whether consolidators can secure organic growth