E-commerce: Insurance professionals miss out on social networking opportunities


That was the message of Natalie Gyte, research manager at search engine optimisation consulting firm Greenlight, after the company released its latest quarterly Insurance Sector Report.

According to the research, during the first quarter of 2010, aggregator Confused.com was the most followed insurance brand in social media, with a combined Facebook and Twitter following of more than 1,383, submitting two Facebook posts and 48 tweets per month.

However, Moneysupermarket.com, which came second in

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