Reportage - mobile phones: An appy medium for brokers?
Internet-enabled mobile phones are the latest vehicle to be used to sell insurance with a host of apps already in production. Liz McMahon explores how brokers should approach this new method of distribution.
Just when you had got your head around it, the goalposts for e-commerce have moved. Mobile phones are set to overtake PCs as the most popular web access device by 2013, according to a recent forecast by Gartner (reported in July's Insurance Age: Brokers urged to prepare for increase in mobile web access) and people have started tentatively talking about m-commerce.
The recent launch of the iPhone 4G sold a record-smashing 1.7 million in its first three days and comparison site Consumerchoices
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