Reportage - Social networking: how can brokers build a profile that pays?
Everyone's talking about social networking but have businesses overlooked the commercial potential of these sites? Louise Meeson offers advice as to how brokers should use their online profiles for marketing and trading.
The explosion in social networking sites over the past decade has transformed the way we communicate. Indeed, for many, sites such as Facebook and Twitter have become the primary method of keeping in touch, making even emails redundant, and these sites, together with the plethora of blogs that are at our fingertips, have for some become the main way of finding out what's going on in the world.
According to recent research from the UK Online Management Company (UOMC), one in every four and a half
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