News analysis: LV launches marketing tool
LV is launching a marketing and quote-engine tool for small and regional brokers called Proud, utilising South Essex Insurance Brokers' wholesaling arm's technical back-end.
The scheme aims to put brokers in front of small businesses to enable them to upload photos and risk details online. Using SEIB's Riskplacer facility, brokers will be able to place business with LV for small risks including shops, licensed trades and hotels. SEIB will provide brokers with marketing material to mailshot to customers with the local broker's name on. As an added incentive, in the event of a claim, the standard excess will be reduced by 50%.
Colin Baker, business and marketing
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