Can brokers save the industry's cred?

Since I started writing for Insurance Age in July last year I have heard so much said about how the public perception of insurance needs to change.

However you attempt to jazz insurance up with Meerkats, opera singers, craggy rockers and aging comedians, it ain't ever going to be sexy. Annoying adverts may get in your head depositing the brand there and you can argue that all publicity is good publicity but froth-filled adverts do nothing to boost the credibility of the profession.

So many

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